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15 Examples of Brands With a Bold and Beautiful Visual Identity

by Katy French155TOTAL SHARESSHARE123TWEET32SHARE In case you didn’t know, we’re major design geeks. From data visualization, to motion graphics, to infographics, we’re obsessed with design in any medium—especially when it comes to branding. A beautifully designed visual identity doesn’t just support a brand; it elevates it. From your packaging to your social presence, a strong visual […]

Design 101: The 8 graphic design basics you need to know

The principles of graphic design are like building blocks. Each one layers on top of the other until you’re left with the foundation for creating something incredible—whether you’re designing a logo, a website, or a custom illustration. If you want the lowdown on all the graphic design basics, you’ve come to the right place because […]

The Ultimate Guide to Product Packaging Design

Packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important! So what is product packaging? Product packaging design refers to the creation of the exterior of a […]

9 STEPS TO BUILDING BRAND IDENTITY GUIDELINES

A brand identity is more than a logo, typeface, or color palette – it consists of all the elements that work together to create an image and experience associated with a business or organization. A brand identity helps establish a presence that builds and enhances relationships with customers, employees, and other key audiences. Consistent implementation […]

Digital vs. offset printing: choosing the right technique

If you’re in the market for brochures, business cards, posters or other marketing materials, you already know that you’re going to need to come up with the perfect design, color scheme, copy and layout. However, even after you’ve checked off all of those boxes, there’s another very important decision to make: choosing between digital vs. offset […]

The Difference Between Offset and Digital Printing

For prospective print customers, the difference between offset printing and digital printing is that digital printing is better suited for short run printing (i.e. starting at 1 single copy) and offset printing is better suited for higher volume printing (i.e. starts being economical 2,000+ identical copies). Both types of printing produce print products that are extremely high in quality and […]

The Rise of Hybrid Digital and Offset Printing Environments

The term “hybrid production environment” denotes plants that can print both conventionally and digitally. But, today, how meaningful a designation is it? Consider that of the companies listed on the 2017 Printing Impressions 400 ranking of the top printers in the U.S. and Canada, 354 said their service offerings include some combination of digital web, cut-sheet, wide- […]

10 Things Top Printing Companies All Have in Common

All of the top printing companies have certain things in common, whether they are digital or offset printer. These common factors are all reasons why these businesses are considered the best of the best, and why the organizations are chosen more often than other companies are. If you are trying to find the right printer […]