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The Ultimate Guide to Product Packaging Design

Packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important! So what is product packaging? Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container. It’s a practical tool, yes. (I mean, how else are you going to effectively… Read More »The Ultimate Guide to Product Packaging Design

9 STEPS TO BUILDING BRAND IDENTITY GUIDELINES

A brand identity is more than a logo, typeface, or color palette – it consists of all the elements that work together to create an image and experience associated with a business or organization. A brand identity helps establish a presence that builds and enhances relationships with customers, employees, and other key audiences. Consistent implementation of your brand identity is critical in shaping key audience perceptions. According to Lucidpress, consistently presented brands are 3-4 times more likely to have excellent brand visibility than those with inconsistent brand presentation. To achieve better brand visibility and consistency, it’s important to build brand identity guidelines.… Read More »9 STEPS TO BUILDING BRAND IDENTITY GUIDELINES

Digital vs. offset printing: choosing the right technique

If you’re in the market for brochures, business cards, posters or other marketing materials, you already know that you’re going to need to come up with the perfect design, color scheme, copy and layout. However, even after you’ve checked off all of those boxes, there’s another very important decision to make: choosing between digital vs. offset printing. In this post, we’ll cover the differences between the two printing techniques and show what their benefits and drawbacks look like. We’ll also list the factors that should go into your decision as you choose the best process for your project. And naturally, we’ll… Read More »Digital vs. offset printing: choosing the right technique

The Difference Between Offset and Digital Printing

For prospective print customers, the difference between offset printing and digital printing is that digital printing is better suited for short run printing (i.e. starting at 1 single copy) and offset printing is better suited for higher volume printing (i.e. starts being economical 2,000+ identical copies). Both types of printing produce print products that are extremely high in quality and fit for professional quality printing for businesses. The key factors that make customers choose one over the other is typically the volume of the print project and niche project requirements. There are other differences—such as color capabilities and sheet sizes that differ between offset printing… Read More »The Difference Between Offset and Digital Printing

The Rise of Hybrid Digital and Offset Printing Environments

The term “hybrid production environment” denotes plants that can print both conventionally and digitally. But, today, how meaningful a designation is it? Consider that of the companies listed on the 2017 Printing Impressions 400 ranking of the top printers in the U.S. and Canada, 354 said their service offerings include some combination of digital web, cut-sheet, wide- and grand-format, and hybrid offset/digital printing. Only 12 of them reported being digital-only shops. The 346 plants with both conventional and digital processes clearly fit the definition of “hybrid” environments. But, semantics aside, are they simply companies equipping themselves with whatever it takes to stay… Read More »The Rise of Hybrid Digital and Offset Printing Environments

10 Things Top Printing Companies All Have in Common

All of the top printing companies have certain things in common, whether they are digital or offset printer. These common factors are all reasons why these businesses are considered the best of the best, and why the organizations are chosen more often than other companies are. If you are trying to find the right printer for your business or convention needs remember the factors listed below. Top Printing Companies have Competitive Pricing The top printing companies all offer pricing that is fair and competitive considering the skill, experience, and knowledge that the organization has. Any professional who offers prices which… Read More »10 Things Top Printing Companies All Have in Common